Does a lack of purpose in your business brand = no value? And what constitutes purpose? What is the building block for it? Well – how about looking at trust as the building block. Yes trust as a building block for the product and brand is essential.
Question now becomes – what does it take to master that? Good question – and one that I do not have an answer for. Maximizing value to a client needs to go beyond price point. This is the challenge.
Suggestions and feedback as to methods for creating trust are welcome.
Need greater clarity – contact me to discuss. Business Change Agent, Marie-Helene Sakowski at firstname.lastname@example.org