Purpose and Value in your Business Brand

Does a lack of purpose in your business brand = no value?  And what constitutes purpose?  What is the building block for it?  Well – how about looking at trust as the building block.  Yes trust as a building block for the product and brand is essential.

Question now becomes – what does it take to master that?  Good question – and one that I do not have an answer for.  Maximizing value to a client needs to go beyond price point.  This is the challenge.

Suggestions and feedback as to methods for creating trust are welcome.

Need greater clarity – contact me to discuss. Business Change Agent, Marie-Helene Sakowski at info@effectiveplacement.com