- Creating Community
Create an offer that encourages other like-minded people into a “community.” When you create community, your business growth becomes driven by the desire to be part of the community by non-customers.
- Being Socially Conscious
Value-innovation that connects to the greater good within the fabric of your community. An example maybe to charge an entrance fee to a class or event and donate the proceeds to a local charity or group that is engaged in community improvement projects. Doing so deepens the drive and connection that everyone has to the business.
- Focusing on Superior Service
The objective here is to go beyond great customer service by having clients, community, and employees feel as if they are receiving service from a best buddy or friend.
What additional strategies have you tried in growing your business? I am genuinely interested.
Business Transition Strategist, Marie-Helene Sakowski at email@example.com.